Insights and Strategies for Empowered Leadership
I am a marketing consultant and often get questions about what being a marketing consultant is and what exactly I do. The answer is that as a marketing consultant, I am an independent person offering companies a different, less traditional…
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It’s a new day. The landscape has changed, customer needs have changed and most importantly, customer expectations have changed. To survive and moreover to thrive, businesses need to create more robust online offerings designed to meet and exceed customer expectations…
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There are several types of primary marketing research that businesses can use to help them gain valuable business insights. Many companies are looking for opportunities to become more customer-centric in their offerings, messages, and brand experiences. In that process, Voice of…
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