Insights and Strategies for Empowered Leadership

Named a 2024 PowerShift 25 Honoree

04/15/2024

We are incredibly honored to share that Kelli Williams has been named to the 2024 PowerShift 25 by the Minneapolis/St. Paul Business Journal. This recognition highlights 25 leaders who stepped into key roles in 2023 and are now shaping the…

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The BrandLab Wins 2024 Hermes Creative Platinum Award for State of the Industry Report

04/01/2024

We’re honored to share that The BrandLab, in partnership with Fusion Hill, has received a 2024 Hermes Creative Platinum Award for our 2023 State of the Marketing and Advertising Industry Report, recognized under the Integrated Marketing Campaign category. Out of…

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Named One of the 50 Black Leaders You Should Know in the Twin Cities

02/01/2024

Kelli Williams is incredibly honored to be recognized by the Minneapolis/St. Paul Business Journal as one of 50 Black leaders you should know in the Twin Cities across business, nonprofit, and public sectors. This honor is more than a headline,…

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The BrandLab on My KC Live: Sharing Our Mission in Kansas City

01/24/2024

I had the incredible opportunity to join My KC Live on KCTV/KSMO/tv to talk about something I care deeply about, The BrandLab’s mission to change the face and voice of the marketing and advertising industry. Alongside my colleagues, we had…

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The BrandLab Announces New CEO

02/02/2023

FOR IMMEDIATE RELEASE MINNEAPOLIS, Minn. February 1, 2023—The BrandLab today announced that Kelli Williams will officially assume the CEO position with the organization after an interim stint starting last September. A nonprofit based in Minneapolis with offices in Kansas City…

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Stepping Into Purpose: My Interim CEO Role at The BrandLab

09/21/2022

It wasn’t an easy decision to step into this role, but it was the right one. After more than 11 years of being deeply involved with The BrandLab, I’m honored to share that I’ve accepted the role of Interim CEO.…

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TeamWomen Leadership Conference Coverage

07/12/2022

As a marketer, I don’t usually think about or market for myself — I help other people and their companies stand out.  I have the honor of speaking at this year’s Team Women Leadership Conference on May 4th — and…

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Courageous, not Fearless

07/12/2022

My 11-year-old daughter and I spent almost 2-weeks visiting multiple places on the East Coast. It was a great mother/daughter trip with many adventures.  I have a fear of being lost. Because of this fear, our trip full of planes,…

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Work/Life Balance

03/22/2022

My husband and I are both entrepreneurs. We work to create a work/life balance where we can provide our family with opportunities and experiences.  Neither my husband nor I worked in our businesses this past week. Instead, we took our…

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3 ways a trusted strategy advisor can help your business grow

01/28/2022

Like many business leaders, SafeNet Consulting’s President Kelli Schnieder wears many hats in her company – but not as many as she once did. A skilled consultant with a strong background in consulting and delivery, Schnieder once was as concerned with…

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