Named a 2024 PowerShift 25 Honoree

We are incredibly honored to share that Kelli Williams has been named to the 2024 PowerShift 25 by the Minneapolis/St. Paul Business Journal. This recognition highlights 25 leaders who stepped into key roles in 2023 and are now shaping the future of Twin Cities-based organizations. To be included among this list of remarkable changemakers is both humbling and energizing.

This honor is not just a celebration of individual leadership, it’s a reflection of teamwork, vision, and shared purpose.

At The BrandLab, Kelli has been focused on doing the real, meaningful work of transforming the marketing and advertising industry through Equity, Exposure, Access, and Opportunity. I’m so proud of what we’ve accomplished and even more excited about what lies ahead.

Grateful for the People Behind the Power

This recognition is about more than Kelli, it’s about us.

To Kelli’s phenomenal internal team at The BrandLab: thank you for showing up with purpose and passion every day.

To the dedicated Board of Directors, your insight, accountability, and belief in our mission make this work possible.

And to Kelli’s partner in life, Tim Williams—your steady love and support, especially as she stepped into this role, has been everything. Thank you for giving me the space and strength to lead while she took on even more at home.

A Moment to Reflect and Celebrate

The MSPBJ asked thoughtful questions as part of this feature; everything from how she leads teams to what she loves outside of work (first job, favorite books, and even my go-to movie). It was a meaningful chance to share not just what she does, but who Kelli is.

Thank you to the Minneapolis/St. Paul Business Journal for this honor, and congratulations to all the other incredible PowerShift 25 honorees. 

Let’s keep shifting power, with purpose.