Business Strategy

Leadership with Heart, Strategy, and Purpose

Leadership with Heart, Strategy, and Purpose

07/09/2025

After two decades working at the intersection of brand, strategy, and leadership, most recently as CEO of The BrandLab, I’ve come to understand something deeply: The strongest leaders aren’t just high performing; they’re deeply rooted in who they are. They…

Read More
Kelli Williams | Healing- informed Coaching

The Journey to Legacy Rising: Why Kelli Williams Became an Healing-informed Coach

05/30/2025

Kelli Williams is no stranger to leadership. With over two decades of experience across sectors, including roles as Chief Marketing Officer, award-winning consultant, and CEO of a nationally recognized nonprofit, she now brings her lived experience into her work as…

Read More

Named a 2024 PowerShift 25 Honoree

04/15/2024

We are incredibly honored to share that Kelli Williams has been named to the 2024 PowerShift 25 by the Minneapolis/St. Paul Business Journal. This recognition highlights 25 leaders who stepped into key roles in 2023 and are now shaping the…

Read More

Named One of the 50 Black Leaders You Should Know in the Twin Cities

02/01/2024

Kelli Williams is incredibly honored to be recognized by the Minneapolis/St. Paul Business Journal as one of 50 Black leaders you should know in the Twin Cities across business, nonprofit, and public sectors. This honor is more than a headline,…

Read More

TeamWomen Leadership Conference Coverage

07/12/2022

As a marketer, I don’t usually think about or market for myself — I help other people and their companies stand out.  I have the honor of speaking at this year’s Team Women Leadership Conference on May 4th — and…

Read More

3 ways a trusted strategy advisor can help your business grow

01/28/2022

Like many business leaders, SafeNet Consulting’s President Kelli Schnieder wears many hats in her company – but not as many as she once did. A skilled consultant with a strong background in consulting and delivery, Schnieder once was as concerned with…

Read More

TeamWomen WaveMaker Award – Outstanding Mentor

10/15/2021

So many amazing people have blazed trails that allow me to walk in my destiny – my parents, family, mentors, and friends, and I am so appreciative of everyone who has supported me through all my ups and downs! Last…

Read More

40 Acres Investments Expansion

09/23/2021

Today my partner in life, Tim Williams, and I closed on our 3rd investment property. All properties have been acquired under our real estate investment company, 40 Acres Investments – a company dedicated to building generational wealth in the Black community.…

Read More

The Great Resignation Event

09/16/2021

I’m sure by now you’ve heard of the “Great Resignation.” Sources cite somewhere between 30-50% of Americans have plans to quit their job in 2021. 😳  Many business leaders are asking themselves what they can do as they face this new…

Read More

Women Leading with Grace Podcast Interview

03/27/2021

Your personal brand is a powerful thing, yet so many of us don’t use it to drive our success and fulfillment. Knowing your brand and understand who you are and how you can have an impact is critical.  Kelli Williams,…

Read More