Business Strategy

Legacy Rising article: What to Expect When You Bring In a Strategic Marketing Consultant by Kelli Williams

What to Expect When You Bring in a Strategic Marketing Consultant

09/02/2026

What the work actually looks like. What to ask before you start. And how to know if it is working. We have covered a lot of ground in this series. In Part 1, we clarified the difference between a coach,…

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Featured image for Why Your Story Is a Leadership Tool, Not a Liability by Kelli Williams

Why Your Story Is a Leadership Tool, Not a Liability

06/02/2026

The leaders who move people are not the ones with the most polished presentations.  They are the ones willing to tell the truth. I almost did not write my book. Not because I did not have a story. I had…

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Featured image for Leadership with Heart, Strategy, and Purpose by Kelli Williams

Leadership with Heart, Strategy, and Purpose

07/09/2025

After more than two decades leading brands, organizations, and teams, I’ve come to believe that authentic leadership isn’t about choosing between heart and strategy. The strongest leaders build both. They lead with clarity, purpose, and the courage to remain true…

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Kelli Williams, founder of Legacy Rising and healing-informed executive coach

The Journey to Legacy Rising: Why Kelli Williams Became an Healing-informed Coach

05/30/2025

Kelli Williams is no stranger to leadership. With over two decades of experience across sectors, including roles as Chief Marketing Officer, award-winning consultant, and CEO of a nationally recognized nonprofit, she now brings her lived experience into her work as…

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Named a 2024 PowerShift 25 Honoree

04/15/2024

We are incredibly honored to share that Kelli Williams has been named to the 2024 PowerShift 25 by the Minneapolis/St. Paul Business Journal. This recognition highlights 25 leaders who stepped into key roles in 2023 and are now shaping the…

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Named One of the 50 Black Leaders You Should Know in the Twin Cities

02/01/2024

Kelli Williams is incredibly honored to be recognized by the Minneapolis/St. Paul Business Journal as one of 50 Black leaders you should know in the Twin Cities across business, nonprofit, and public sectors. This honor is more than a headline,…

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TeamWomen Leadership Conference Coverage

07/12/2022

As a marketer, I don’t usually think about or market for myself — I help other people and their companies stand out.  I have the honor of speaking at this year’s Team Women Leadership Conference on May 4th — and…

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3 ways a trusted strategy advisor can help your business grow

01/28/2022

Like many business leaders, SafeNet Consulting’s President Kelli Schnieder wears many hats in her company – but not as many as she once did. A skilled consultant with a strong background in consulting and delivery, Schnieder once was as concerned with…

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TeamWomen WaveMaker Award – Outstanding Mentor

10/15/2021

So many amazing people have blazed trails that allow me to walk in my destiny – my parents, family, mentors, and friends, and I am so appreciative of everyone who has supported me through all my ups and downs! Last…

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40 Acres Investments Expansion

09/23/2021

Today my partner in life, Tim Williams, and I closed on our 3rd investment property. All properties have been acquired under our real estate investment company, 40 Acres Investments – a company dedicated to building generational wealth in the Black community.…

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