Business Strategy
Effective leadership requires an abundance of illuminating characteristics. Kelli Williams, a marketing strategist, entrepreneur, philanthropist, and author shares her path to success in business. Kelli enjoyed sharing ☑️ The stories of her life that make her who she is. ☑️…
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A fractional marketing leader sometimes referred to as a fractional chief marketing officer (CMO), is an experienced, senior-level marketing professional contracted to split fractions of their business hours working with and consulting into multiple companies. Because fractional marketing leaders split…
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I’m excited to share that last weekend my husband and business partner in 40 Acres Investments closed on another investment property – a lake home we will utilize as a part-time Air B&B-style property. Tim Williams and I have committed to…
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My business and life partners Tim Williams and I established 40 Acres Investments because of our commitment to building generational wealth and to ensuring a positive trajectory for our family + community. Tim and I committed to growing and passing wealth down…
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In today’s media, women, especially women of color and all BIPOC are not visible enough as experts in business and public life. With 2020 disrupting the status quo, there is no better time to prepare to create a strong personal…
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Founder and Marketing Consultant, Kelli Williams recently contributed to a “Virtual Panel” series: Building a Marketing Team – What Comes First. This four-person Virtual Panel featured a Q&A exchange with four marketing leaders; Barb Bertsch, Karen Kleindl, Kelli Williams, and…
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I am reflecting back over the past week—reflecting on Twin Cities Startup Week 2019 and thinking about all I learned or re-learned during the experience. I am also thinking about how empowered and inspired I have become, through talking and…
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I am a marketing consultant and often get questions about what being a marketing consultant is and what exactly I do. The answer is that as a marketing consultant, I am an independent person offering companies a different, less traditional…
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It’s a new day. The landscape has changed, customer needs have changed and most importantly, customer expectations have changed. To survive and moreover to thrive, businesses need to create more robust online offerings designed to meet and exceed customer expectations…
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There are several types of primary marketing research that businesses can use to help them gain valuable business insights. Many companies are looking for opportunities to become more customer-centric in their offerings, messages, and brand experiences. In that process, Voice of…
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