rs=w_1280 (16)

40 Acres Investments New Investment Property

02/08/2021 | Legacy Rising | , , ,

A fractional marketing leader sometimes referred to as a fractional chief marketing officer (CMO), is an experienced, senior-level marketing professional contracted to split fractions of their business hours working with and consulting into multiple companies.

Because fractional marketing leaders split a fraction of their time, there can be an assumption that a fractional marketing leader might equate to a fraction of a full-time hire’s cost. However, that is not usually the case. Fractional marketing leaders are generally highly experienced marketing professionals who bring diverse business and marketing experience to companies. If your business needs strategic marketing support to generate growth and prepare for the future, hiring a fractional marketing leader might be viable, but not necessarily an inexpensive option. 

Three marketing resource options to consider

If your main focus is cost, you might want to consider several different marketing talent options. I wrote an article that details the pros and cons of three marketing talent options growing businesses may want to consider:

  • Hiring a full-time marketing employee
  • Contracting a marketing agency 
  • Engaging a fractional marketing consultant

Suppose your strategic business plan calls for increasing company awareness, building a more substantial reputation, expanding your client roster, driving incremental revenue, or other strategic growth goals. In that case, you may want to think about the return investment (ROI) of fractional marketing leadership.

Questions to ask when considering a fractional marketing leader

If you answer ‘yes’ to one or more of these questions, a fractional marketing leader might be a viable option for your business. 

  • Are you a small or mid-sized business with revenue under $50M?
  • Are you interested in bringing marketing into your organization but aren’t ready to invest in a full-time hire? 
  • Do you think your company could benefit from creating a strong marketing foundation, including strategy, discipline, and team formation? 
  • Are you looking for someone to grow your marketing discipline in-house and/or partner with external agencies, freelancers, or contractors?
  • Do you want Chief Marketing Officer (CMO) expertise but cannot support the full-time expense?
  • Are you looking for a partner to join your leadership team to drive business growth through strategic marketing and sales alignment? 

Williams Brand Consulting’s fractional marketing leadership program

The fractional CMO program provides clients with strategic, 12-18 month strategic support focused on: 

  • Developing a strong marketing foundation
  • Building a marketing plan while elevating current marketing execution
  • Guiding the development of marketing principles, strategies, and tactics to achieve brand awareness and business growth
  • Partnering with sales to create genuinely integrated sales + marketing 
  • Reviewing existing sales and marketing efforts & spend and helping define essential marketing and revenue-focused performance metrics
  • Creating a transition plan and guidance around eventually making a full-time replacement marketing hire

Learn more about the fractional CMO program here.

Williams Brand Consulting is an independent marketing consultancy providing services that range from Fractional CMO: senior-level omnichannel marketing strategy and team leadership on a long-term basis to strategic project expertise: ad-hoc / project-level expertise available to support short-term projects and initiatives. Contact us to learn more about how an outside-the-box approach to fulfilling your strategic marketing leadership needs may help build a strong marketing foundation and future growth.

Follow Williams Brand Consulting Founder, Kelli Williams

LinkedIn: KelliWCMO

Twitter: KelliW_CMO

Instagram: KelliW_CMO