Marketing Leadership

Leadership with Heart, Strategy, and Purpose

Leadership with Heart, Strategy, and Purpose

07/09/2025

After two decades working at the intersection of brand, strategy, and leadership, most recently as CEO of The BrandLab, I’ve come to understand something deeply: The strongest leaders aren’t just high performing; they’re deeply rooted in who they are. They…

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Living My Legacy: Featured in Career Vision Magazine by I Choose the Ladder

04/23/2024

Kelli Williams was recently interviewed for the April 2024 edition of Career Vision magazine, produced by I Choose the Ladder, a platform I’ve long admired for its commitment to elevating Black women in leadership. In the feature, Kelli had the…

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Named a 2024 PowerShift 25 Honoree

04/15/2024

We are incredibly honored to share that Kelli Williams has been named to the 2024 PowerShift 25 by the Minneapolis/St. Paul Business Journal. This recognition highlights 25 leaders who stepped into key roles in 2023 and are now shaping the…

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Named One of the 50 Black Leaders You Should Know in the Twin Cities

02/01/2024

Kelli Williams is incredibly honored to be recognized by the Minneapolis/St. Paul Business Journal as one of 50 Black leaders you should know in the Twin Cities across business, nonprofit, and public sectors. This honor is more than a headline,…

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TeamWomen Leadership Conference Coverage

07/12/2022

As a marketer, I don’t usually think about or market for myself — I help other people and their companies stand out.  I have the honor of speaking at this year’s Team Women Leadership Conference on May 4th — and…

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3 ways a trusted strategy advisor can help your business grow

01/28/2022

Like many business leaders, SafeNet Consulting’s President Kelli Schnieder wears many hats in her company – but not as many as she once did. A skilled consultant with a strong background in consulting and delivery, Schnieder once was as concerned with…

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TeamWomen WaveMaker Award – Outstanding Mentor

10/15/2021

So many amazing people have blazed trails that allow me to walk in my destiny – my parents, family, mentors, and friends, and I am so appreciative of everyone who has supported me through all my ups and downs! Last…

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Women Leading with Grace Podcast Interview

03/27/2021

Your personal brand is a powerful thing, yet so many of us don’t use it to drive our success and fulfillment. Knowing your brand and understand who you are and how you can have an impact is critical.  Kelli Williams,…

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Your Personal Brand Can Be a SuperPower Podcast Interview

03/02/2021

Effective leadership requires an abundance of illuminating characteristics. Kelli Williams, a marketing strategist, entrepreneur, philanthropist, and author shares her path to success in business. Kelli enjoyed sharing  ☑️    The stories of her life that make her who she is. ☑️…

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Could fractional marketing leadership be the right option?

10/08/2020

I’m excited to share that last weekend my husband and business partner in 40 Acres Investments closed on another investment property – a lake home we will utilize as a part-time Air B&B-style property.  Tim Williams and I have committed to…

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