Celebrating 15 Years of Impact: A Poem for The BrandLab

Today is a big day. As we continue to celebrate The BrandLab’s 15th anniversary, I’m filled with pride, gratitude, and hope for what’s ahead.

This morning, a special moment landed on page 9 of the Minneapolis/St. Paul Business Journal, a beautifully hand-lettered version of a poem I wrote to honor our journey, our mission, and the incredible young people who give it meaning.

Titled by my daughter, the poem is called: “The BrandLab: Coloring Outside The Lines.”

It’s a reflection on where we’ve been, what we’ve built, and the voices we’ve helped rise over the past fifteen years.

We’ve never been about coloring inside the lines, The BrandLab has always been about shifting narratives, unlocking opportunity, and creating space where all voices are seen and heard.

This poem is for our community, our students, our partners, and every dreamer who dared to imagine a more inclusive future for marketing and advertising.

Read the poem and join us in celebrating 15 years of impact, courage, and transformation.